The popularity of swim briefs---then and now

[sebbie]

As I was composing Dylan and Josh’s swim brief order, I got to thinking about what I was seeing on the swimoutlet.com site. Not very many years ago, swimoutlet seemed to have tons of closeout briefs from the manufacturers Speedo, Tyr Nike and Dolphin and each of them had a grab bag sale for getting rid of briefs each year that didn’t sell well, sometimes for as little as $10. Maybe it is just late in the season to be placing swim brief orders, but the grab bag for Speedo had very limited sizes—basically nothing smaller than 32 inches. And the 32 inch one that Josh did order for Dylan cost $20 not $10 or even $15. A non-grab bag Speedo typically runs $28-$36 so the grab bag discount is not that great any more.

Does this suggest that Swim briefs are becoming so popular that they basically get sold out quickly with no need to discount the slow sellers any more?

The other thing I notice is what must be the increasing popularity of (house brand?) briefs from Sporti and now iSwim on the site. Even weirder is that swimoutlet now says that the tiny (I know that for certain) Sporti Euro brief is now a “Best Seller” for them. If guys routinely steer clear of the skimpier swim briefs then how is this so? But the standard Sporti brief is also a best seller, though apparently not so much in green. Personally, I think the green is their best color.
https://www.swimoutlet.com/p/sporti-...798/?color=209


The iSwim briefs typically sell for even less than the Sporti briefs. There are some colors and sizes for as little as $5.99 each right now, and the reviews are quite good. And they are listed as best sellers too. There are youth versions and adult versions, but the sizes overlap in 26 and 28 inches. What differences exist between the two Y vs. non Y are unclear.

https://www.swimoutlet.com/p/iswim-e...67/?color=9325

https://www.swimoutlet.com/p/iswim-e...msuit-8127468/



Swimoutlet I think is the largest swimwear retailer in the world, and it looks to me like there has been something of a resurgence in the demand for swim briefs for males, something that was not selling well at all not very long ago. Or maybe more and more guys are discovering what I have known for a long time.

On a personal note, I have had fun putting together Dylan and Josh’s order in the story. I considered putting together a similar order for myself, but I already have too many pairs of swim briefs for sure. Lots of Sporti Euro, but no iSwim, yet.

I did make one order, however, a NWT multicolored Speedo in size 26. I have a multicolored Speedo in size 28, and although it is not skimpy, that one fits really tight everywhere. The size 26 should fit snug snug snug. This is my Christmas gift to myself, and I will save it for that, making an attempt to get into it on Christmas eve!

https://i.ebayimg.com/images/g/qs4AA...cL/s-l1600.jpg

Sebbie…