Pretty much...
Blaming the media is a sloppy argument because while it is true that they perpetuate certain ideas as social norms, they do it because it works and sells. It is like with the teenage girl body issue that feminists are attacking. If you show a look that is real and easy to acquire why would anybody buy the product? You want them to chase after the impossible because that means the customer will continuously keep coming back to get more in the hopes she may someday become "that".
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