Splash bombed in the USA, but not because of Speedos. It bombed because of some of the contestants they selected and what they put it against. Frankly, I agree that not all of the cntestants should be seen in a Speedo or other race type suit (and luckily they were not). I also think what makes Splash so good for GB is the rally around Delay. The US does not have a similar equivilent in diving, imo. Now a show with Phelps and Lochte would draw millions...
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