Like your mention Jack Lewis of the "feel good factor".
There are two reasons to like small swimsuits.
Apart from the sexual display aspect there is also the naturist element.
Women love that feeling of being almost nude while in swimwear but our (English speaking) society pretends men don't enjoy the same feeling.
If a man likes wearing small swimsuits it only ever seems to regarded as sexual.
I do wonder if maybe a decade or so from now men may "discover" the feel good factor again and they become mainstream like they were once.
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