You know it's a great faliure of the "good old days" that mens swim briefs, despite there popularity, never established there own name fashion name independant of brand names and distinct from more genirc names for underwear and swimwear.
When somebody mentions "boardies" or "jammers" people know what they mean. They have a distinct male identity that's not sexualised or subject to derision.
All the names associated with swimming briefs are either interchangable with underwear or womens apparel, trademarked brand names or worst of all names founded on ridicule or mockery.
Back in the eighties mens briefs intended for sunbathing were often called "bikinis" or "sun suits" but neither of these names became established (or were suitable).
Any unique name would have to be free of trade marks so the whole industry could use it.
I think the word "mankini" would have been a good choice but of course it's out of the question now due to that silly outfit worn in the awful film "Borat".
Men wearing small swimsuits as a fashion choice (like women do) would be more easily legitimised and promoted if mens swimming briefs (and I mean all briefs with the basic triangle shape) had there own unique identity like the female 'bikini' has.
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