[Fairfax]

As an Australian I am familiar with the mamamia website. It is aimed at women in there 20's and 30's.
It likes to promote the now popular idea that women are victims of the patriarchy. I'm sure most of us have encountered similar articles complaining about the terrible double standard in athletics or beach volleyball where women have to wear skin tight briefs while men can wear baggy shorts. The reality is almost every fit women actually prefers briefs over shorts.
I agree with you strawberryboards that in reality they probably don't enforce it against women either. If the article were a true test of discrimination they should have sent a couple of women in the same cut swimwear on the same day to see if they were treated differently.