briefs
Yes indeed -- briefs (or as I prefer to call them, bikinis, since that's what they are in a fashion sense) are becoming more popular. I think it's in part a reflection of the underwear guys are wearing. For about a decade, say mid-90s to mid-00s, young men wore nothing but boxers (blech). Now with boxy jeans out of fashion, briefs (and even bikinis!) are coming back for men's underwear. As long as guys are wearing skimpier underwear, and as long as their girlfriends like them (and boyfriends), briefer swimwear is going to become more popular.
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