Jantzen and pipe Smoking
In the 1950's smoking a pipe was considered a very normal, conventional thing to to do. Having a pipe and slippers suggested that you had a home, a wife, a dog and a couple of children. Jantzen has taken Mr Conventional and allowed him and his family a holiday/vacation, he is relaxing in the sunshine with his pipe and his wife. He may be wearing rather daring side-less swimming trunks but because he is such a conventional and conforming person his wearing them is just fashion and in no way sexually explicit or inappropriate.
In the 1970's and 80's swimming briefs were just what you chose to swim in, you could choose colours and patterns to suit your mood. Although pipes had gone out of fashion anyone, any age could wear Speedos. Then somehow the male body became sexually explicit, and wearing brief, tight swim suits in public was thought inappropriate and the conformists covered up.
Wearing brief swimwear on the beach is sensuous and exciting, at their peak Janzten made it seem conventional and almost boring, and as they got the conformists on their side they made money while the celibate priests raged and fumed.
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