Jantzen
Prior to the invention of Lycra, tight fitting swim suits depended on rubberized fabrics to achieve stretch. Although they look quaint and unfashionable now, Elvis's swimsuit was typical for the time.
As a kid I remember seeing a boy my age at the beach wearing a suit with no sides, similar to that Jantzen ad with the pipe (the boy wasn't smoking one, however). I thought he was incredibly bold.
One summer I had a Jantzen suit that was visually and functional identical to a nylon Speedo.
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