The speedo was immaterial in this Aussie add
Immaterial Speedo - Pun Intended
This is a health driven message about protecting your skin from dangerous rays that cause high rates of lethal melanoma in Australia.
Even US teenaged girls are being warned about using tanning salons to get ready for bikini wearing season.
Melanoma is rising at an alarming rate - some women are starting to getit in their 20's. Melanoma used to be almost unheard of unless you were an "old salt type" like a fisherman who had been exposed to a lifetime of reflected rays from the ocean.
No one listens to these messages about melanoma until someone you know gets a diagnosis.
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