The movie is about lifeguards, there is a very high probability that speedos will be worn by the actors. To presume that because if an actor wears one in a movie or on TV will start a huge craze of guys wearing them is very wishful thinking. Justin Timberlake wore them in a movie, "the Rock" Duane Johnson wore them for years wrestling, not to mention swimmers Ryan Lochte in all his appearances at parties in speedos, Michael Phelps in Commercials wearing one or Tom Daly seeming to have no other clothing, have not had any noticeable impact. To think that one actor that has worked out 6 or 7 hours a day for a perfect body will influence millions of men will run out and buy a speedo falls into the same thinking that the Tarzan movie would bring back loin cloths.
The only thing it may do is let some closeted speedo guys say girlfriends or other friends that they looked good on Zack so he is gonna wear one too. It may start off as a joke but it gets them worn (providing it is worn as a swim suit and with confidence. If the guy has enough influence on his friends and shows no sign of embarrassment wearing it, there may be a couple to follow.
There is something else to consider -- what if the movie bombs?
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