Good summary
Fashion = manufacturers who want you to keep spending on their trendy clothing at exorbitant prices and with frequent design changes the product is tweaked here and there so that the trend afficionadoes are out there buying more because what they have is no longer perceived as cool.
The true and simple needs in sports clothing are therefore just forgotten in this marketing strategy.
The little speedo offers scant opportunity to raise sales figures in this way but the more the fabric the more space available to experiment with art, color and logo presentation.
(It is done a little differently in Formula 1 as someone somewhere must sit up all night sewing multiple sponsors' badges on to drivers' racing suits).
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