usage
Speedo International did not want to go the way of Jello Inc. When Kraft foods bought the Jello Inc they thought got exclusive rights to the word jello too and sued many companies over it up to the US Supreme Court and Kraft lost because jello became part of our lexicon.Back in the late 70's early 80's when you heard the word speedo you knew what it was. When a manufacturer referred to their swimsuit as a speedo and people bought them that's when they trademarked the word so other manufacturers can't use the word speedo in their description of their swimwear.
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