Why Speedo would not be happy....
Brands can lose their right to exclusivity (in the US, a trademark) when a term becomes so common that it is considered "generic." A company like Speedo while flattered, has to be concerned that they actually lose the exclusive use of the term Speedo (regardless of caps) if it becomes the accepted term beyond just the branding. Kleenex went through this, which is why Kleenex ads in the 60's and 70's went out of their way to say "Kleenex brand facial tissues." Xerox had a similar issue back in the 70's and 80's when the term became almost general for a photocopy. In Byron's post above he actually refers to the "Speedo speedo." Interestingly, if you look at any of the swimwear brands, at least the major ones, they do not use the term speedo to refer to any style of their swimwear, and neither do any of the major swim retailers (Swimoutlet, Metro, etc.).
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